Google’s John Mueller verified what it has I consider reported earlier than, that there’s not distinction by way of Search engine optimisation worth regarding the a number of url traits. Google helps nofollow and in addition UGC and sponsored web site hyperlink attributes. In phrases of the excellence in Search engine advertising worth, there isn’t any these sorts of factor, all of them do the identical factor – which isn’t transfer any connection worth from the availability web site.
John was requested “is a nofollow backlink improved, equal or worse than an ugc and a sponsored backlink?” John responded on Twitter “there is not any helpful distinction by way of “Search engine marketing-value” for the web-site you occur to be linking to.”
You could find no smart huge distinction in phrases of “Net optimization-benefit” for the net web page you are linking to.
— 🐄 John 🐄 (@JohnMu) December 29, 2021
So why are there distinct traits, that’s for Google on its have conclusion.
Dialogue board dialogue at Twitter.