J Balvin after profitable the Afro-Latino artist of the yr award pic.twitter.com/fbvrvwQFrv
— Taya✨ (@Taythegem) December 27, 2021
“Not solely is he not Black however he’s profitable this the same 12 months that he skilled a film with Black girls of all ages on leashes at the moment being fed fried hen. right appropriate,” an extra human being wrote, referencing Balvin’s songs film for his observe “Perra.”
The video clip for “Perra” was beforehand named out for its portrayal of Black females as canine on leashes and prompted responses from the singer’s mom, followers and even the Colombian vice chairman. Balvin took the video down a couple of week after its launch.
Subsequent the uproar, the African Leisure Awards launched a film PSA on their Instagram account, detailing that the awards show maintains its conclusion to award Balvin, and is shifting the category title from Afro-Latin to merely “Simplest Latin Artist of the 12 months.”
“The Best Latin Artist group is for any artist primarily based in Latin The us that’s contributing to the African custom specifically the Afro-beats audio globally. It’s not based totally on race however much more importantly based mostly totally on pushing the African tradition ahead on all the world stage. That is the to begin with 12 months that we launched this classification to include our Latin brothers and sisters who’ve embraced Afrobeats songs inside their platforms. The winner of this class has demonstrated that and is deserving of this award centered on the lovers votes,” the account wrote within the video’s caption.
“Please recall the nominees on this class skilled no say of their nomination or influence on the award exhibit. In its place of voicing dissatisfaction, allow us to encourage these artists to go on bridging the hole amongst Africa and Latin America. We’re inquiring on your ongoing help, steering and steering within the nomination system for 2022. We thanks on your being accustomed to and looking out forward to an open up dialogue. We apologize to the people who wherever offended by this group,” the assertion continued.
Balvin additionally commented on the controversy quickly after accepting the award however emphasised that he is not Afro-Latino and thanked the Afrobeats neighborhood for embracing his new music. He reposted the African Enjoyment Awards’ video clip to his Instagram story, crafting “no soy Afro-Latino, pero gracias por darme un lugar en la contribucion de la musica afrobeat y su muvimiento.” The caption interprets to “I’m not Afro-Latino however thanks for supplying me a spot within the contribution of Afrobeat new music and its motion.”