Maoyan Leisure Publicizes 2021 Annual Outcomes

BEIJING, March 24, 2022 /PRNewswire/ — Maoyan Leisure (“Maoyan” or the “Firm”, 1896.HK), a number one platform offering revolutionary Web empowered leisure companies in China, in the present day introduced its audited consolidated outcomes for the yr ended December 31, 2021.

Full 12 months 2021 Monetary Highlights

  • Income elevated by 143.9% to RMB3,323.4 million from RMB1,365.7 million in 2020.

  • Gross revenue elevated by 242.9% to RMB1,842.3 million from RMB537.3 million in 2020.

  • Revenue for the full yr of 2021 was RMB368.5 million, in contrast with a lack of RMB646.3 million in 2020.

  • Adjusted EBITDA[1] was RMB742.7 million, in contrast with adverse RMB360.3 million in 2020.

  • Adjusted internet revenue[2] was RMB540.0 million, in contrast with an adjusted internet lack of RMB435.6 million in 2020.

[1] In 2021 and 2020, the Firm outlined EBITDA as working (loss)/revenue for the interval adjusted for depreciation and amortization bills. The Firm added again share-based compensation and itemizing bills to EBITDA to derive adjusted EBITDA.

[2] In 2021 and 2020, the Firm outlined adjusted internet (loss)/revenue as internet (loss)/revenue for the yr adjusted by including again share-based compensation, internet losses of convertible bonds labeled as monetary liabilities at truthful worth by revenue or loss, itemizing bills and the amortization of intangible belongings ensuing from enterprise combos.


On this announcement, “we”, “us” and “our” consult with the Firm.



As a number one promoter and distributor of home films, in addition to a premier film producer and self-developer in China, we have now been proactively working with the {industry} and contributing to the manufacturing, promotion and distribution of varied genres of home films, together with patriotic films. By integrating our in depth experiences and technical capabilities, we have now been capable of strengthen our efficient and exact companies capabilities for film promotion and distribution, in addition to to continuously enhance our film choice standards, and capabilities of manufacturing extra high-quality films. In 2021, we achieved breakthrough development in our leisure content material companies enterprise, with ever-better efficiency in each the amount and high quality of the films we participated in, in comparison with earlier years. Specifically:

  • We continued to domesticate our self-production capabilities for films and additional deepen our personal IP reserves. These efforts helped us obtain vital breakthroughs as an impartial self-developer and a lead distributor by enhanced premier content material improvement and manufacturing capabilities. In 2021, our self-produced films On Your Mark (了不起的老爸) and Be Any individual (揚名立萬) had been launched, each of which carried out excellently. On Your Mark (了不起的老爸) was nominated to the twenty fourth Shanghai Worldwide Movie Pageant, and Be Any individual (揚名立萬) consecutively topped the daily-box workplace since its launch in November, whereas rating Quantity One on the box-office chart for that month. The gross field workplace of RMB920 million and good status achieved by Be Any individual (揚名立萬) made it the darkish horse for the annual box-office chart.

  • Furthermore, by absolutely leveraging our promotion and distribution capabilities, we had been dedicated to offering excellent companies for the films, enabling them to broaden their viewers attain, in addition to to realize and even surpass their box-office forecasts and reputational expectations. With these targets in thoughts, we participated in 18 home films by appearing because the lead distributor in 2021, a few of which achieved excellent performances with an total field workplace of over RMB8.6 billion. For instance, Hello, Mother (你好,李煥英), for which we acted as each producer and assured distributor, generated greater than RMB5.4 billion on the field workplace, rating because the third highest in China’s home film box-office historical past; Raging Fireplace (怒火•重案) recorded a gross field workplace of greater than RMB1.3 billion, thus turning into the champion for the Chinese language-action film box-office outcomes for the yr;and 1921, as one of many key films in celebrating the centenary of the founding of the Chinese language Communist Celebration, additionally carried out effectively on the field workplace, turning into the month-to-month box-office champion for historic film. These films had been additionally acknowledged with a lot of awards and nominations throughout The China Golden Rooster Awards (中國電影金鷄獎), the Hong Kong Movie Awards and the Macau Worldwide Film Pageant. Moreover, we additionally offered complete promotion and distribution companies for a lot of different films, together with however not restricted to Pricey Tutu: Operation T-Rex (大耳朵圖圖之霸王龍在行動) and Knock Knock (不速來客).

  • All through 2021, we coated a variety of blockbusters through the main seasons all year long, and we additionally participated in self-production/promotion/distribution for 51 launched home films, which included 9 out of the highest 10 on the 2021 home field workplace chart. These films achieved a cumulative gross field workplace of roughly RMB26.0 billion, accounting for roughly 65% of the gross field workplace of all home films in the identical interval. Examples embody A Little Crimson Flower (送你一朵小紅花) and Heat Hug (溫暖的抱抱), for each of which we participated in because the producer/distributor, rating first and second respectively on the field workplace through the New 12 months’s Day vacation season; Chinese language Docs (中國醫生) and White Snake 2: Inexperienced Snake (白蛇2:青蛇劫起), for which we participated in because the producer/distributor, entered the highest three on the field workplace through the summer season trip; and Cloudy Mountain (峰爆), Sister (我的姐姐), My nation, My Dad and mom (我和我的父輩), the Cliff Walkers (懸崖之上) and Fireflies within the Solar (誤殺2), for which we participated in as producer/distributor, additionally achieved glorious box-office performances, being both first or second place of their respective launch seasons.

Transferring into 2022, we are going to additional deepen and enhance our capabilities in content material improvement, film manufacturing, promotion and distribution. We can even attempt to develop the breadth and depth of the films we take part in, in addition to to proceed to complement our high-quality content material library. All these efforts will mix to drive our sustainable development within the leisure content material companies enterprise.

  • As of the date of this announcement, a lot of films we participated in have already launched in 2022, and have carried out excellently each on the field workplace and status. Amongst these films, Too Cool To Kill (這個殺手不太冷靜), for which we acted because the co-producer and the lead distributor, ranked second by way of field workplace through the 2022 Spring Pageant vacation, and achieved a field workplace of greater than RMB2.6 billion as of this announcement; G storm (反貪風暴5), for which we acted because the co-producer and the lead distributor, ranked second by way of field workplace in 2022 New 12 months’s Day vacation; and Me And My Winter Video games (我們的冬奧), for which we acted because the lead distributor, was the primary animated mascot movie within the historical past of the Olympic Video games, and has acquired a lot of favorable evaluations since its launch in tandem with the success of the Beijing Winter Olympics.

  • We’ve been proactively working with all events throughout the {industry} to proceed to complement our library of high quality films. Presently, there are over 50 unreleased films we have now participated in and greater than 20 self-produced initiatives at numerous levels of improvement in our pipeline, together with Victims (被害人), The Procurator (檢察風雲), Give Me 5 (哥,你好), Papa (學爸), Excessive Forces (危機航線), The Goldfinger (金手指), Life Assembly (人生會議), The New As soon as a Thief (新縱橫四海) and extra.

Along with cinema films, we persistently strengthened our efforts in each TV dramas and high-quality on-line films in 2021. For instance, the TV authorized dramas, which we developed and produced, entitled Out of Court docket · The Final Straw (庭外•落水者) and Out of Court docket · Blinding Elephant (庭外•盲區), have each accomplished filming and can be broadcasted completely on Youku within the close to future. The King of BBQ (燒烤之王), the primary on-line film that we produced, promoted and distributed has been broadcasted completely on Tencent Video, reaching excellent performances in each status and field workplace. As well as, there can be quite a few extra TV dramas and different on-line films we participated to be launched in succession, together with however not restricted to Genius Go Expertise (天才棋士), Magnificence in Fact (女為悅己者), Love Me If You Dare (服不服), Heal Me (我還沒摁住她), Legend of Dan Zhu (問丹朱) and King of Scorching GUO (火鍋之王).

Along with the above, we additionally made exceptional progress in bettering our promotion and distribution capabilities. As a top-notch home film distributor and a number one pan-entertainment advertising and marketing companies supplier, we have now established a novel clever promotion and distribution system. This varieties a product matrix that gives complete and diversified companies for the entire {industry}. We’ll proceed to improve these companies and merchandise by steady innovation to additional solidify their {industry}’s main service protection. For instance:

  • Our indexes together with “real-time wish-list gathering” (實時想看) and “real-time pre-sale” (實時預售), have been acknowledged as {industry} commonplace indicators with rising excessive {industry} authority;

  • Our “Cloud Block Reserving” (雲包場) has efficiently served a whole bunch of films, and our “Film Market Microscope Professional” (影市顯微鏡Pro) designed for the attendance and scheduling evaluation, has been well known by the market since its launch in December;

  • Our newly launched industry-focused instruments offering refined and clever promotion and distribution companies, together with scheduling evaluation, scheduling goal decomposition and scheduling forecasts. These along with our self-developed clever programs, have mixed to appreciate the monitoring and notification pushing on an hourly foundation for information and occasion dynamics of a lot of films, akin to Raging Fireplace (怒火•重案), Be Any individual (揚名立萬) and Too Cool To Kill (這個殺手不太冷靜), additional demonstrating our skilled and revolutionary capabilities in promotion and distribution companies;

  • Whereas we have now been step by step modularizing and standardizing our companies and features in promotion and distribution, we have now additionally constructed devoted skilled groups, together with the Alpha Quick Video Group (阿爾法短視頻團隊) and the Marvel Studio (奇妙工作室), who’ve already offered premier promotion and distribution companies for a lot of films, akin to Endgame (人潮汹湧), Godzilla vs Kong (哥斯拉大戰金剛), No Time to Die (007:無瑕赴死) and Snipers (狙擊手).


In 2021, China’s gross field workplace reached RMB47.258 billion, persevering with to guide the worldwide box-office market. Throughout the yr, the home films collectively recorded a field workplace of RMB39.927 billion, accounting for 84.5% of China’s gross field workplace, representing a restoration fee of over 90%, in comparison with that of 2019. Particularly, the box-office performances throughout main seasons of 2021, such because the New 12 months’s Day, Chinese language Spring Pageant, Qingming Pageant, Labor Day holidays and Christmas, all surpassed these in the identical interval of 2019, demonstrating each the resilience and large potential of the Chinese language film market.

As a number one film ticketing service supplier, we have now been proactively addressing the wants of the entire {industry} with top quality companies and merchandise. On the identical time, we have now all the time been dedicated to constructively contributing to the {industry}’s restoration and improvement by strengthening our companies and cooperating with all companions throughout the whole {industry}. In 2021, we offered the audiences with premier ticketing companies as the final ticketing brokers for the eleventh Beijing Worldwide Movie Pageant (第11屆北京國際電影節) and the sixteenth Changchun Movie Pageant in China (第16屆中國長春電影節).

Our dwell leisure enterprise continued to develop and develop in 2021. We prolonged our protection to serve a extra numerous vary of dwell leisure initiatives by a continuously upgraded one-stop ticketing answer, which not solely elevated consumption vitality but in addition improved operational effectivity. When it comes to ticketing companies, we continued to offer companies for a lot of high-quality performances and occasions of varied genres, such because the MIDI Pageant 2021 (2021迷笛音樂節), Maksim Classical Crossover Piano Live performance, Joker Xue’s “Tian Wai Lai Wu” Live performance Tour (薛之謙”天外來物” 巡回演唱會), Li Ronghao’s “Sparrow” tour (李榮浩”麻雀”巡回演唱會), and the King Professional League 2021 (2021年王者榮耀職業聯賽). Furthermore, we have now additionally enhanced our efforts in exploration and innovation on rising trendy leisure occasions. For instance, initiatives that we invested and developed, such because the immersive nice meals interactive drama “The Grand Expedition” (玩味探險家) and the immersive escape room “Paramount” (百樂門-逆熵紀元), all carried out effectively by way of each status and field workplace.


In 2021, we proactively established and developed our promotion and advertising and marketing mechanisms and capabilities for each leisure content material and numerous manufacturers. Via these efforts, we had been capable of combine our assets to cowl full leisure eventualities, each on-line and offline, and devoted ourselves to delivering high-quality advertising and marketing and promotion companies. Throughout the Reporting Interval, we executed promoting campaigns for numerous films, and offered efficient commercial placements and customised advertising and marketing options for a lot of model purchasers akin to JD.COM, Douyin, Kuaishou, Chanel, L’Oreal, LEVIN (雷凌) and ALLION (亞洲獅).

As well as, we have now additional strengthened our capabilities to serve the entire {industry}. Our Maoyan Analysis Institute repeatedly serve the entire {industry} with complete information companies and market improvement tendencies analysis by recurrently publishing {industry} information reviews, overlaying all main seasons, in addition to the thematic analysis reviews on film genres, together with animation and Chinese language motion films, and so forth. Furthermore, by our take a look at screening analysis companies throughout the complete observe of manufacturing, promotion and distribution for films and TV dramas, we’re capable of present our helps from all views. All through 2021, we have now served greater than 50 films, together with roughly greater than 30% of the home films with a field workplace of over RMB100 million every, in addition to many imported titles.


In 2021, China’s film {industry} strived to beat the adversarial impacts of the continuing recurrence of the COVID-19 pandemic. The China’s annual gross field workplace recovered to 74% of its pre-pandemic stage, and continued to remain at Quantity One on this planet by way of each annual field workplace and whole variety of film screens. Throughout the 2022 Spring Pageant vacation (from 31 January to six February), the nationwide field workplace of films in city cinemas reached RMB6.035 billion, exceeding the extent of the identical interval in 2019 and rating second in China’s film historical past. All of those mirrored the sturdy resilience and vigorous vitality of China’s film market. On 9 November 2021, China Movie Administration (國家電影局) launched the “14th 5-12 months Plan for the Improvement of Chinese language Movies” (《”十四五”中國電影發展規劃》), which goals to lift the overall variety of screens to 100,000 screens by 2025 and guides the best way to fulfilling the Imaginative and prescient 2035 purpose of constructing China into a significant cinematic participant. The 14th 5-12 months Plan not solely presents a transparent and noble course for the long run improvement of the nation’s movie {industry}, but in addition units up a purpose for filmmakers to attempt for, resulting in the strengthened {industry}’s confidence in responding to the rising expectations of audiences with extra blockbusters.

Trying ahead, we are going to proceed to dedicate ourselves to China’s pan-entertainment {industry}. By adhering to our core improvement technique “Know-how + Pan-Leisure”, we are going to proceed to supply premier contents with constructive values to inform China tales effectively and to strengthen our enterprise synergies. We can even attempt to create extra values for the pan-entertainment {industry} and the society, in addition to to progress in the direction of the inspiring purpose of constructing China into a significant cinematic participant. In the meantime, we are going to repeatedly enhance our competitiveness and innovation capacities in accordance with the core necessities of the {industry} and our firm’s personal improvement. We’re dedicated to working collectively and progressing steadily with our companions to embrace the brilliant way forward for the {industry}.

Final however not least, we want to categorical our honest gratitude to all of our colleagues, shareholders and {industry} companions for his or her belief and companionship. Allow us to forge forward collectively and generate better values for the {industry}!

About Maoyan Leisure

Maoyan Leisure (1896.HK) is a number one technology-driven leisure firm offering diversified companies and useful {industry} insights in China’s pan-entertainment {industry}. The Firm’s mission is to make it simple to create, ship, and revel in nice leisure. Primarily based on its core improvement technique of “Know-how + Pan-Leisure”, the Firm has grown from a web-based film ticketing service supplier into an revolutionary one-stop platform with complete leisure companies.

Non-GAAP Monetary Measures

To complement the consolidated outcomes of the Firm ready in accordance with IFRS, sure extra non-GAAP monetary measures (by way of, working revenue, working margin, revenue for the interval, internet margin, revenue attributable to fairness holders of the Firm, fundamental EPS and diluted EPS), have been offered on this press launch. These unaudited non-GAAP monetary measures needs to be thought of along with, not as an alternative to, measures of the Firm’s monetary efficiency ready in accordance with IFRS. As well as, these non-GAAP monetary measures could also be outlined otherwise from related phrases utilized by different corporations.

The Firm’s administration believes that the non-GAAP monetary measures present buyers with helpful supplementary info to evaluate the efficiency of the Firm’s core operations by excluding sure noncash objects and sure influence of M&A transactions. As well as, non-GAAP changes embody related non-GAAP changes for the Firm’s materials associates primarily based on obtainable printed financials of the related materials associates, or estimates made by the Firm’s administration primarily based on obtainable info, sure expectations, assumptions and premises.

Ahead-Trying Statements

This press launch comprises forward-looking statements regarding the enterprise outlook, forecast enterprise plans and development methods of the Firm. These forward-looking statements are primarily based on info at the moment obtainable to the Firm and are acknowledged herein on the idea of the outlook on the time of this press launch. They’re primarily based on sure expectations, assumptions and premises, a few of that are subjective or past our management. These forward-looking statements could show to be incorrect and is probably not realized in future. Underlying the forward-looking statements is a lot of dangers and uncertainties. Additional info concerning these dangers and uncertainties is included in our different public disclosure paperwork on our company web site.

Investor Relations Contact

Maoyan Leisure
E mail: [email protected]

The Piacente Group, Inc.
Helen Wu
E mail: [email protected]
Tel: +86-10-6508-0677



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SOURCE Maoyan Leisure

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