In today’s fast-paced digital world, staying up-to-date with the latest trends can help you create relevant content, make informed business decisions, and understand current consumer behaviors. Knowing how to find out trending topics allows individuals and businesses to remain relevant and increase engagement. This guide will teach you different methods and tools to keep your finger on the pulse of what’s trending across various industries, platforms, and demographics.
Whether you’re a content creator, a marketer, or simply curious, this article will show you how to find out trending topics efficiently.
Why is Knowing What’s Trending Important?
Understanding trends can significantly impact how you communicate with your audience. Here’s why keeping track of trends is so crucial:
- Increases engagement: Trending topics attract more attention. Sharing trending content can lead to higher interaction rates.
- Drives content relevance: Posting about popular topics makes your content more relevant to your audience.
- Enhances SEO: Leveraging trending keywords can improve search engine rankings.
- Builds brand credibility: Demonstrating awareness of current events and trends establishes you as an industry leader.
With these benefits in mind, let’s explore how to find out trending topics that can enhance your content, marketing strategies, and overall brand image.
Top Tools and Methods to Find Out What’s Trending
- Social Media Platforms
Social media is one of the most accessible and up-to-date sources of trending information. Here’s how to find out trending topics on popular social media platforms:
Twitter is widely regarded as a source of real-time news. To stay updated:
- Visit the Explore section where Twitter lists trending hashtags.
- Use tools like TweetDeck to follow trending hashtags in real-time.
- Twitter also offers Trending Topics and For You sections, based on your interests and location.
- Facebook’s Trending section (when available) is a good source for news and trending stories.
- Follow popular Facebook pages or join niche groups relevant to your interests.
- Facebook also curates Trending News within its News Feed, which offers a broad overview of what’s currently popular.
Instagram’s trending content is largely visual and driven by hashtags.
- Use Instagram’s Explore feature to see trending posts.
- Track trending hashtags related to your industry or interests.
- Monitor Instagram Stories and Reels, as these features often highlight trending themes and audio clips.
TikTok
TikTok is known for its viral trends, particularly among younger audiences.
- Visit the Discover tab for trending sounds, hashtags, and effects.
- Check out TikTok’s Top Trends Report, which details what’s currently trending globally and regionally.
- Google Trends
One of the most effective ways how to find out trending is through Google Trends. This free tool lets you explore trending topics across the globe.
- Real-Time Trends: Google Trends offers a real-time snapshot of what’s trending in different countries.
- Compare Keywords: You can compare keywords and see which is more popular, allowing you to prioritize your content.
- Seasonal Trends: Review past data to identify seasonal trends and forecast potential future trends.
- Trending Searches: Google Trends displays trending searches by region, making it ideal for local SEO research.
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News Aggregators and Content Platforms
Websites that curate content from multiple sources help you stay on top of trending news. Here’s how to find out trending topics using these platforms:
Feedly
Feedly is an RSS feed aggregator that lets you follow popular blogs and news sites.
- Customize your feed by selecting topics relevant to your interests.
- Explore Feedly’s Popular tab to find trending topics and articles.
- Use Power Search to see top articles related to a specific keyword.
Reddit’s front page often features popular content across various topics.
- Visit r/trending or the Popular tab to find hot topics.
- Subscribe to niche subreddits that align with your interests for more tailored content.
- Use tools like Reddit Keyword Monitor to track mentions of particular keywords.
BuzzSumo
BuzzSumo helps you identify trending content on the web.
- Use BuzzSumo’s Trending Now feature to find top articles and videos.
- Filter trends by niche to get relevant results.
- You can also set up alerts for specific keywords or topics.
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Industry-Specific Websites
Certain websites focus on specific industries, offering insights into what’s trending within that sector. Here are a few examples of how to find out trending industry-specific trends:
Tech and Innovation
- Product Hunt highlights trending startups, apps, and tech tools.
- TechCrunch offers insights into the latest technology news.
Marketing and Business
- HubSpot Blog covers marketing trends, data reports, and business tips.
- Big Write Hook is a fantastic platform for creatives and writers looking to stay updated on popular trends. Check out Big Write Hook to explore trending topics in writing and creative industries.
News and Current Events
- BBC News and Reuters provide real-time updates on world events.
- 10for10.uk curates a range of trending news from various sources. You can explore more about trending news on 10for10.uk.
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Content and SEO Tools
Content and SEO tools can also show you how to find out trending topics that are likely to attract traffic.
Ahrefs
- Use Ahrefs’ Content Explorer to find the most-shared content on a specific topic.
- Explore Keyword Explorer to see keywords related to trending searches.
- Ahrefs’ Site Explorer feature lets you track competitors’ trending content.
SEMrush
SEMrush’s Topic Research tool helps you find trending content ideas.
- Type in a keyword to discover top-performing content and the headlines generating the most clicks.
- Use SEO Content Template to identify trends within your target audience.
Ubersuggest
Ubersuggest provides keyword data and insights into trending searches.
- Use the Keyword Ideas tool to find trending keywords.
- Ubersuggest also offers information on content ideas based on the popularity of specific topics.
How to Customize Trending Topics for Your Niche
Finding general trending topics is useful, but it’s even better to identify trends within your specific niche. Here’s how:
- Identify Key Influencers: Follow influencers and thought leaders within your industry. They often share trending information with their followers.
- Use Niche-Specific Hashtags: Track and monitor hashtags relevant to your niche on social media.
- Join Online Communities: Platforms like Facebook Groups, Reddit, and LinkedIn Groups offer niche-specific discussions where trends often emerge.
- Engage with Your Audience: Conduct surveys or polls to learn more about your audience’s current interests.
- Use Big Write Hook for Inspiration: If you’re in the creative industry, explore resources like Big Write Hook. This website showcases trends within the writing and creative community.
Tips for Staying Updated on Trends
Finding out what’s trending is just the beginning. Consistently staying updated is crucial. Here are some strategies:
- Set Alerts: Use Google Alerts to receive notifications about new trends within specific topics.
- Schedule Regular Check-Ins: Dedicate time daily or weekly to browse through trending topics.
- Follow Trend Report Platforms: Platforms like Think with Google, Statista, and Trend Hunter provide comprehensive trend reports.
- Subscribe to Newsletters: Many platforms offer daily or weekly digests of trending topics, such as The Hustle or Morning Brew.
Conclusion
Knowing how to find out trending topics can transform the way you connect with your audience and increase your content’s reach. From social media platforms to specialized trend-watching tools, there’s no shortage of resources for finding out what’s popular. Regularly exploring these trends allows you to remain relevant, gain new insights, and engage with your audience more effectively.
Make use of platforms like 10for10.uk for the latest news and Big Write Hook for creative inspiration, and you’ll be well-equipped to stay ahead in the fast-moving digital landscape. So go ahead and put these tips into action today, and watch your engagement soar.
